I recently wrote a guest blog post on the Waterloo-Wellington LHIN Blog about how a simple, but important change in communication can have a lasting impact. In the article, I discuss the importance of communication with patients:
How do you know what marketing strategy is best, a sponsorship or partnership?
What is it that you are trying to accomplish?
Always think of your brand and how a decision will impact your business identity.
Have you ever been lost for words in trying to describe your business in that split second request.
A marketing strategy is vital for business success. That's why we feel so relieved we when we tackle it. It might seem like a daunting and almost scary task, but it can be a good learning process.
The other day I was at a networking meeting. Everyone was having a wonderful time, engaging in great conversations and sipping wine while fancy appetizers were being served. At the end, I had a collection of beautiful new business cards but, by the next morning, I couldn't remember who was who. I didn't know how to enter them into my contanct management system!
You might think that hiring a consultant is an expense you can't afford. But the truth is, it can be the most cost-effective solution for your business; a consultant can be the answer to a lot of your problem.
Branding is an essential component to your business and is the most important aspect of marketing. An effective brand strategy is invaluable as it provides a competitive edge and builds loyalty.
Customer service or customer dis-service? One of the biggest mistakes a business can make is neglecting their customer service process. One of the simplest measure of business with the greatest ROI is customer service.