Customer service or customer dis-service? One of the biggest mistakes a business can make is neglecting their customer service process. One of the simplest measure of business with the greatest ROI is customer service.
Engage your customer! Customer service is one of the quickest wins that can influence your bottom line. Providing excellent customer care provides the foundation and key to business success. You can have a great location and offer amazing products but, if you fail to look after your customers, your business will soon be in trouble. Good customer service is what keeps your customers coming back for more. Remember, word of mouth – with the help of social media – travels quickly and will have the greatest impact on your business. It’s all about good relationship building practices.
Customer service is worth every effort. Be aware of how your customers are being treated. Think about how you answer the phone, the tone of your greeting, your messages, and how you keep your promises.
Customers are always right - right? Back in the day, a company would train employees on customer service policies which covered everything from how to manage customer complaints, how to answer the phone, and how to acknowledge them as they left. But today, a lot of businesses don't take this approach, and they miss out on sales because they weren't prepared.
Have you ever experienced poor customer service? Remember how you felt? That feeling sticks around and influences your future decisions.
You need to seriously consider how your customer service is affecting your bottom line. When developing your business strategies, you need to devote some time to a thoughtful customer service policy.
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