The other day I was at a networking meeting. Everyone was having a wonderful time, engaging in great conversations and sipping wine while fancy appetizers were being served. At the end, I had a collection of beautiful new business cards but, by the next morning, I couldn't remember who was who. I didn't know how to enter them into my contanct management system!
The problem was, I couldn't align the majority of the business cards with what services they provided. The business names were original, but there was no indication of what their business was on their business card.
Naming a business is a challenging task. Often, the name of the business has powerful meaning to the owner but, to others, the meaning gets lost.
So how do you come up with a business name that is catchy, inspiring, creative and original? Add a tag line.
A tag line defines what your business does and adds meaning to your service or product offerings. Think of the tag as a leash; it's always attached to your business name, which helps to support your brand identity. We spend so much time networking and building our business. Don’t let this critical element fall through the cracks. A tagline can have a memorable impact on your clients and marketing strategies.
Visit dukecarrollconsulting.com – your Strategic Marketing Partner.