How do you know what marketing strategy is best, a sponsorship or partnership?
What is it that you are trying to accomplish?
Always think of your brand and how a decision will impact your business identity.
Sponsorship Marketing: providing money, product, or something of value to support an event or organization in return for an advertising opportunity or being publically acknowledged in some form.
A one-time sponsorship of an event usually has a low ROI as the visibility of the sponsorship usually ends with the event.
Before considering a sponsorship, ask yourself:
Partnership Marketing: collaboration with a company(ies) with the purpose of developing a marketing strategy that is beneficial to both parties.
A partnership is intended to accomplish business goals by leveraging the strengths of both organizations that have the same cliental base. Partnerships can be very successful and have a good ROI when set up properly.
Before considering a partnership, ask yourself:
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