Have you ever been lost for words in trying to describe your business in that split second request.
This is called the 30 second elevator commercial. Every business needs one, and it sounds easy, but it's not!
We've all been there at a social event with family, friends, or business associates when someone has asked us, “so, what do you do?”
Be clear and concise. Talk about your mission - your goal and how you are going to accomplish it. That's your business objective. Your company values are important, but they're less important to the listener. Words are just words until you can back them up.
Use the second part of your commercial to describe how your business has had an impact on the customers you have served. How do you differentiate your business from your competitors? If you can articulate clearly what your business is, what you do, and how it will impact your customers, you will have a powerful marketing tool than can be used anywhere at any time!
Visit dukecarrollconsulting.com – your Strategic Marketing Partner.